I’m Nathaniel Axios. (NAx for short) An outcomes motivated and analytical thinker with over 20 years experience in design, branding, and marketing. What does this mean? Mapping, making, and measuring well-crafted experiences is at the core of what I do.
Mentoring & Coaching is Necessary:
Society is now in the 4th industrial revolution, and that means rapid change is coming. The World Economic Forum predicts that over $100 trillion worth of value will unlock for businesses and society through digitalization. To weather the unknowns and stay relevant adaptability is a must have for any organization that intends to remain relevant. I firmly believe mentoring/coaching, in design thinking and design sprints as a means to grow and scale flexibility is now table stakes for all businesses.
Focus on the Right Intersection for Sustainable Innovation:
At the intersection of business, technology, and experience design is where all organizations will find sustainable innovation and the ability to scale their mission. Guiding diverse teams, managing design-oriented operations, and directing sprints are each part of my day. Design-led organizations show a stronger rate of business growth and resilience. When an organization empowers diverse teams to utilize design thinking and design sprints, there is a reduction in risk and an increase in returns.
I’m Driven to Equip Others Through Defining Clear Values:
What do you value? What’s your vision? How are you going to let people know about your cause? How are the people supporting the mission prioritizing their decisions each day? My point: the big picture impacts the day-to-day choices of a person following their own story and whether or not your brand becomes part of that story.
It is evident emotions are the new currency, and a person’s engagement with your organization comes from their wants, needs, and aspirations. When that person meets your brand, will their experience be well facilitated to the point where sharing their journey with you is done so with delight?
Thank you for taking the time to get a sense of who I am. Now, check out my history.